More Free Money & What NVIDIA Didn't Buy

November 11, 2020 Brandon Lewis

In part 2 of the Embedded Insiders’ analysis of recent industry acquisitions, Stacey Higginbotham, a tech industry expert and editor of the eponymous Stacey on IoT blog, joins Brandon and Rich to further the discussion about the ARM/NVIDIA deal. Wait. What did NVIDIA buy? Or better yet, what didn’t they buy? Why didn’t they acquire the entire Arm portfolio? And where is the rest of it now?

After, Jim McGregor of Tirias Research returns to analyze AMD’s acquisition of programmable logic supplier Xilinx. He provides some analogs to Intel’s purchase of Altera. Later, Rich puts him on the spot: In two years, will the Xilinx/AMD deal be a good one?

Listen to find out.



About the Author

Brandon Lewis

Brandon Lewis, Editor-in-Chief of Embedded Computing Design, is responsible for guiding the property's content strategy, editorial direction, and engineering community engagement, which includes IoT Design, Automotive Embedded Systems, the Power Page, Industrial AI & Machine Learning, and other publications. As an experienced technical journalist, editor, and reporter with an aptitude for identifying key technologies, products, and market trends in the embedded technology sector, he enjoys covering topics that range from development kits and tools to cyber security and technology business models. Brandon received a BA in English Literature from Arizona State University, where he graduated cum laude. He can be reached by email at

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