Lessons from a Leader
Archive of weekly interviews with Ray Zinn
Trends in Embedded: Let the Developer Choose!
Moving to a battery-based environment for IoT systems is a great next step. But that’s harder than it sounds. Venkat Mattela, Chairman and CEO of Redpine Signals, discusses what’s need to reach that p
Zinn: The Finale; Wrapping Up a Year of Podcasts
Ray Zinn is famous in Silicon Valley, as the 37-year CEO of Micrel, and current author, speaker, and podcaster. After speaking with Embedded Computing Design every week for 52 weeks, we’re putting a w
Zinn: What you can expect in five years
Obviously, future predictions are just that—predictions. But some people are in a better position that others to predict what’s going to happen in our embedded electronics industry. One such person is
Zinn: The stock market is still going up, to record highs. Is that good?
The stock market continues to rise. A) What does that mean to the embedded/electronics/semiconductor industries? And B) How long will it go on? Clearly these are questions that go way beyond my knowl
Zinn: Is it even possible to bring manufacturing jobs back to the U.S.?
More than one President has pledged to bring manufacturing jobs back to the U.S. Some may even argue that it’s taking place. But I suspect we’d all agree that the number of jobs created in that space
Zinn: Should we increase military/defense spending?
It’s a pretty common argument, whether we spend enough on our military. That could be on weapons, personnel, or something else. And it’s tough to get a consensus on the question. In our weekly chat, I
Zinn: What’s better, high volume or high margin?
Generally, semiconductor makers fall into one of two camps: high-volume, low-margin products, or low-volume, high-margin products. The proponents of each style would likely argue that their mentality
Zinn: An aggressive CEO makes a big difference
The CEO of nVidia, Jen-Hsun Huang, spends a lot of time talking about how great his company is and how great their products are. I’d likely agree with that assessment, but the discussion for this week
Zinn: Automotive is hot and getting hotter
Just back from CES, it was clear that the electronics content in today’s cars is huge and growing. The question I asked Ray Zinn in our weekly chat, is whether this content is warranted, or whether it
Zinn: Predictions for 2017
Predictions are easy, mostly because very few people ever go back to check if the prediction came true. Ray Zinn, who has been in our embedded industry longer than most, has a pretty good track record
Zinn: The best and worst of 2016
In our weekly chat, I asked Ray Zinn what he thought was the best thing that happened in our industry, and also the worst thing that happened in our industry this year. In a year that had a lot of goo
Zinn: Help for those looking to do a startup
A start-up company often starts with a great idea. But it clearly takes WAY more than that. However, many entrepreneurs, or potential entrepreneurs don’t have a clue where to start. Ray Zinn, who ran
Zinn: Help! The big guys are stuffing standards down my throat.
Standards are (too) often defined by the larger vendors and they often do so by circumventing the normal channels, simply because they have enough weight to throw around to make this happen. Is this f
Zinn: Will Trump’s wall kill the semiconductor industry?
President-Elect Trump says he’s going to build a wall to keep out illegal immigrants and do whatever he can to remove those illegals that are already here. Will that have an effect on our industry? Wo
Zinn: It’s Trump!
Surprise, surprise. Donald Trump shocked the world and won the U.S. Presidential election. While there are so many things to debate with respect to his candidacy, I asked Ray Zinn on our weekly call w
Zinn: Who is really benefiting in mega-mergers
There have been no shortage of very large companies acquiring or merging with other very large companies. The most recent announcement of Qualcomm buying NXP for somewhere in the neighborhood of $40 b
Zinn: Should the world fear Trump?
As we get closer to the election, just days away now, I’ve been asking folks who are not from the U.S. what they think about our candidates. This was actually a pretty easy exercise as I was at a rece
Zinn: Should you be paid for unused sick time?
In my back of the woods, small municipalities are often required to write big (really big in some cases) checks to retiring workers for unused sick time. In most businesses, salaried employees general
Zinn: Your supervisor wants you to be unethical
A well-known bank recently found itself in hot water when it was reported that it was conducting unethical business. In some cases, supervisors were telling their subordinates that they need to contin
Zinn: ZinnStarter, the Zinn version of Kickstarter
Most people are familiar with Kickstarter, the crowdfunding platform that helps Makers get their projects off the ground. Ray Zinn, the longtime CEO of Micrel, and our weekly guest, started his own ve