Crossing the Wide-Bandgap in the Electric Vehicle Market

September 4, 2020 Perry Cohen

In the early 2000s GM stopped their electric car project. They weren’t cool. In comes Tesla who made the electric car a popular concept. But is the “cool factor” the biggest factor in electric car sales these days? Are electric cars actually better for the environment, and do the majority of buyers really care? Brandon and Rich debate the subject and more in this edition of the embedded insiders.

Later, the Insiders are joined by Frede Blaabjerg, an esteemed professor of power electronics and drives at Aalborg University in Denmark. The three discuss the current state of the power industry and what the future looks like. Power will play a big role in the electric vehicle industry, but just how big?

About the Author

Perry Cohen

Perry Cohen, associate editor for Embedded Computing Design, is responsible for web content editing and creation in addition to podcast production. He also assists with the publication’s social media efforts which include strategic posting, follower engagement, and social media analysis. Before joining the ECD editorial team, Perry has been published on both local and national news platforms including (Phoenix), (Phoenix),, Cronkite News, and MLB/MiLB among others. Perry received a BA in Journalism from the Walter Cronkite School of Journalism and Mass Communications at Arizona State university. He can be reached by email at <a href=""></a>. Follow Perry’s work and ECD content on his twitter account @pcohen21.

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