Embedded Insiders

Embedded Computing Design is the trusted property for information regarding embedded design and development. Applications covered include: IoT, Automotive, Medical, Industrial, DIY, Consumer, Digital Signage, and more.

  • Embedded Executive: Sameer Wasson, VP & Business Unit Manager, Texas Instruments

    Embedded Executive: Sameer Wasson, VP & Business Unit Manager, Texas Instruments

    My definition of Industry 5.0 has to do with putting people and robots into the same environment, and having them work and operate together, safely and securely.

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  • Embedded Executive: Marcin Nagy, Product Director for IoT, AVSystem

    Embedded Executive: Marcin Nagy, Product Director for IoT, AVSystem

    Standards abound in the world of the IoT. There are standards organizations, some ad-hoc, some with some real muscle behind them. That is certainly the case when it comes to security for the IoT.

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  • Embedded Executive: Dr. Phil Lessner, SVP/CTO, KEMET

    Embedded Executive: Dr. Phil Lessner, SVP/CTO, KEMET

    Higher voltages and higher frequencies are becoming commonplace in embedded designs. That in itself doesn’t necessarily cause an issue.

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  • Embedded Executive: Dima Feldman, VP, Product Management, Altair Semiconductor, a Sony Group Company

    Embedded Executive: Dima Feldman, VP, Product Management, Altair Semiconductor, a Sony Group Company

    Cellular IoT is one way of connecting our devices. But is it the best way?

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  • Embedded Executive: Steve Hanna, Sr. Principal, Infineon Technologies & Co-Chair, TCG Embedded Systems Work Group

    Embedded Executive: Steve Hanna, Sr. Principal, Infineon Technologies & Co-Chair, TCG Embedded Systems Work Group

    I spoke to Steve Hanna, a multi-hatted engineer. Steve is a Senior Principal at Infineon Technologies, Co-Chair of the Embedded Systems Work Group in the Trusted Computing Group.

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  • Embedded Executive: Stephen Rizzone, President and CEO, Energous

    Embedded Executive: Stephen Rizzone, President and CEO, Energous

    Did you know there were standards established for wireless charging? In fact, they’re up to Rev. 2.0 of the standard. This was news to me.

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  • Mergers, Acquisitions, and Free Money

    Mergers, Acquisitions, and Free Money

    It’s all about money! In this edition of the Embedded Insiders, Brandon and Rich break down some major acquisitions, like Arm’s purchase of NVIDIA, as well as AMD potentially buying Xilinx.

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  • Embedded Executive: Vahid Manian, COO, Morse Micro

    Embedded Executive: Vahid Manian, COO, Morse Micro

    Yay! Another wireless standard. That’s just what we need, because the landscape isn’t already crowded enough. Do I sound cynical? Maybe. It depends on your perspective.

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  • Embedded Executive: Carla Piñeyro Sublett, CMO/GM, NI

    Embedded Executive: Carla Piñeyro Sublett, CMO/GM, NI

    The company formerly known as National Instruments is known simply as NI. Is that a big deal? Maybe, depending on who you ask. So I asked Carla Piñeyro Sublett, NI’s Chief Marketing Officer.

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  • Embedded Executive: Ellen Boehm, Sr. Dir. of IoT Product Management, Keyfactor

    Embedded Executive: Ellen Boehm, Sr. Dir. of IoT Product Management, Keyfactor

    Ellen has to determine what markets are going to be hot and why when it comes to IoT. I ask her to share of those details on this week’s Embedded Executives podcast.

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  • Embedded Executive: Chris Neil, SVP, Maxim Ventures

    Embedded Executive: Chris Neil, SVP, Maxim Ventures

    Maxim Ventures has already seen some level of success, as Chris Neil, a Senior Vice President of Maxim Ventures, explains in this week’s Embedded Executives podcast.

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  • Embedded Executive: Ron Martino, SVP/GM, Business Line Edge Processing, NXP Semiconductors

    Embedded Executive: Ron Martino, SVP/GM, Business Line Edge Processing, NXP Semiconductors

    In this week’s Embedded Executives podcast, I spoke to NXP’s Ron Martino, Senior Vice President and General Manager of Business Line Edge Processing.

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  • Embedded Executive: Reuben Townsend, European FAE GigaDevice

    Embedded Executive: Reuben Townsend, European FAE GigaDevice

    RISC-V gets a lot of attention as an open-source ISA. Is that attention warranted? The answer, unfortunately, is that it depends. It depends on what problem you’re trying to solve.

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  • Crossing the Wide-Bandgap in the Electric Vehicle Market

    Crossing the Wide-Bandgap in the Electric Vehicle Market

    Are electric cars actually better for the environment, and do the majority of buyers really care? Brandon and Rich debate the subject and more in this edition of the embedded insiders.

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  • Embedded Executive: Bob Scaccia, President & CEO, USA Firmware

    Embedded Executive: Bob Scaccia, President & CEO, USA Firmware

    Firmware is becoming the new software. If you believe that, as Bob Scaccia, President and CEO of USA Firmware does, we are at the beginning of a new era, and we had better be prepared for it.

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  • Is SiFive the RISC-V Standard Bearer, or a Design Mercenary?

    Is SiFive the RISC-V Standard Bearer, or a Design Mercenary?

    Is the RISC-V standard bearer ditching its heritage to become a design mercenary by using Arm? Or is this a longer-term play to help get RISC-V technology into SoCs so it can grow from there?

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  • Embedded Executive: Steven Wu, VP R&D Center, DFI

    Embedded Executive: Steven Wu, VP R&D Center, DFI

    To understand how to design at the Edge, I spoke to Steven Wu, Vice President of the Research and Development Center at DFI in this week’s Embedded Executives podcast.

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  • Embedded Executive: Florian Bohn, Cofounder & CEO, GuRu Wireless

    Embedded Executive: Florian Bohn, Cofounder & CEO, GuRu Wireless

    The company is close to commercializing wireless charging, where the charging is done at a distance of a few feet. Check out this week’s Embedded Executives podcast.

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  • Embedded Executive: Vineet Ganju, VP, Synaptics

    Embedded Executive: Vineet Ganju, VP, Synaptics

    I invited Vineet Ganju, a Vice President at Synaptics as my guest on this week’s Embedded Executives podcast.

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  • Embedded Programming is Getting Rust-y

    Embedded Programming is Getting Rust-y

    In this week’s edition of the Embedded Insiders, Brandon and Rich discuss all of the new programming languages that have entered the embedded universe.

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