Embedded Insiders

Embedded Computing Design is the trusted property for information regarding embedded design and development. Applications covered include: IoT, Automotive, Medical, Industrial, DIY, Consumer, Digital Signage, and more.

  • Embedded Executive: Chris Neil, SVP, Maxim Ventures

    Embedded Executive: Chris Neil, SVP, Maxim Ventures

    Maxim Ventures has already seen some level of success, as Chris Neil, a Senior Vice President of Maxim Ventures, explains in this week’s Embedded Executives podcast.

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  • Embedded Executive: Ron Martino, SVP/GM, Business Line Edge Processing, NXP Semiconductors

    Embedded Executive: Ron Martino, SVP/GM, Business Line Edge Processing, NXP Semiconductors

    In this week’s Embedded Executives podcast, I spoke to NXP’s Ron Martino, Senior Vice President and General Manager of Business Line Edge Processing.

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  • Embedded Executive: Reuben Townsend, European FAE GigaDevice

    Embedded Executive: Reuben Townsend, European FAE GigaDevice

    RISC-V gets a lot of attention as an open-source ISA. Is that attention warranted? The answer, unfortunately, is that it depends. It depends on what problem you’re trying to solve.

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  • Crossing the Wide-Bandgap in the Electric Vehicle Market

    Crossing the Wide-Bandgap in the Electric Vehicle Market

    Are electric cars actually better for the environment, and do the majority of buyers really care? Brandon and Rich debate the subject and more in this edition of the embedded insiders.

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  • Embedded Executive: Bob Scaccia, President & CEO, USA Firmware

    Embedded Executive: Bob Scaccia, President & CEO, USA Firmware

    Firmware is becoming the new software. If you believe that, as Bob Scaccia, President and CEO of USA Firmware does, we are at the beginning of a new era, and we had better be prepared for it.

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  • Is SiFive the RISC-V Standard Bearer, or a Design Mercenary?

    Is SiFive the RISC-V Standard Bearer, or a Design Mercenary?

    Is the RISC-V standard bearer ditching its heritage to become a design mercenary by using Arm? Or is this a longer-term play to help get RISC-V technology into SoCs so it can grow from there?

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  • Embedded Executive: Steven Wu, VP R&D Center, DFI

    Embedded Executive: Steven Wu, VP R&D Center, DFI

    To understand how to design at the Edge, I spoke to Steven Wu, Vice President of the Research and Development Center at DFI in this week’s Embedded Executives podcast.

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  • Embedded Executive: Florian Bohn, Cofounder & CEO, GuRu Wireless

    Embedded Executive: Florian Bohn, Cofounder & CEO, GuRu Wireless

    The company is close to commercializing wireless charging, where the charging is done at a distance of a few feet. Check out this week’s Embedded Executives podcast.

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  • Embedded Executive: Vineet Ganju, VP, Synaptics

    Embedded Executive: Vineet Ganju, VP, Synaptics

    I invited Vineet Ganju, a Vice President at Synaptics as my guest on this week’s Embedded Executives podcast.

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  • Embedded Programming is Getting Rust-y

    Embedded Programming is Getting Rust-y

    In this week’s edition of the Embedded Insiders, Brandon and Rich discuss all of the new programming languages that have entered the embedded universe.

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  • Embedded Executive: Greg Nicoloso, CEO, SECO USA

    Embedded Executive: Greg Nicoloso, CEO, SECO USA

    As Greg Nicoloso, the CEO of SECO USA explained, the company doesn’t want to be a medical-device supplier, but they do want to be a supplier to the companies that supply medical devices. Tune In.

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  • Embedded Executive: Phil Beecher, President, Wi-SUN Alliance

    Embedded Executive: Phil Beecher, President, Wi-SUN Alliance

    I interviewed Phil Beecher, President of the Wi-SUN Alliance in this week’s Embedded Executives podcast.

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  • Embedded Insiders: Asking Again... Is RISC-V Really for Real Real?

    Embedded Insiders: Asking Again... Is RISC-V Really for Real Real?

    In this edition of the embedded insiders, Brandon and Rich ponder whether RISC-V is taking too long to become a mainstream technology, or if it will even ever be one.

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  • Embedded Executive: Rory Dear, Managing Director, DSL

    Embedded Executive: Rory Dear, Managing Director, DSL

    As such, I ran through a litany of issues with Rory, getting his opinion on everything from NRE to open source.

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  • Embedded Insiders: What Are the Table Stakes for IoT Security

    Embedded Insiders: What Are the Table Stakes for IoT Security

    In this edition of the Embedded Insiders, Brandon and Rich ponder when “enough is enough” in terms of IoT device security.

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  • Embedded Executive: Piyush Sevalia, EVP, SiTime

    Embedded Executive: Piyush Sevalia, EVP, SiTime

    5G requires more radios. Playing devil’s advocate, does that mean there are many more points of failure?

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  • Embedded Insiders: Defining Digital Twins

    Embedded Insiders: Defining Digital Twins

    In this edition of the Embedded Insiders, Brandon and Rich are joined by Brady Benware, VP and general manager of the tessent portfolio at Mentor, a Siemens business.

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  • Embedded Executive: Logan Maxwell, Director, Wiser Systems

    Embedded Executive: Logan Maxwell, Director, Wiser Systems

    Wiser Systems specializes in tracing, so I wondered whether its technology could be used to track people.

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  • Embedded Insiders: How to Integrate AI into the Embedded Enterprise

    Embedded Insiders: How to Integrate AI into the Embedded Enterprise

    AI is all the rage these days, and poised to disrupt nearly every industry. In fact it already is. A recent IDC survey reported that the majority of companies are failing in their AI initiatives.

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  • Embedded Executive: Jacques Issa, Senior VP, Virtium

    Embedded Executive: Jacques Issa, Senior VP, Virtium

    My guest on this week’s Embedded Executives podcast is Jacques Issa, a Senior Vice President at Virtium.

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