The IoT is changing consumer behavior and expectations, and leading businesses are responding to its challenges and opportunities. Product development in the IoT world is increasingly consumer driven, requiring proactive development processes that include feedback loops as early and as often as possible in the design process. The capabilities of continuous engineering for helping developers to manage complexity, to comply with regulations, to improve quality and cycle time, and to adapt to change—are essential for accelerating the pace of innovation for the IoT world.