Marketer’s Guide to SPS – Smart Production Solutions

July 16, 2019 OpenSystems Media

SPS – Smart Production Solutions, taking place November 26-28, 2019 at the Nuremberg Messe, brings together over 65,000 visitors and more than 1,600 exhibitors. Our editorial team (including Alix Paultre) will be covering the event and meeting with our clients and partners.

Exhibitors at the show are planning their booth strategies, giveaways, presentations, and new product launches to drive awareness, exposure, and eventually, sales.

Here are a few tips as you prepare for SPS to drive maximum exposure and return on investment.

  1. SPS Best in Show Awards – Submit your latest products for the SPS Best in Show Awards. All entries will be featured on embedded-computing.com plus winners we be featured in a blog, on social media, plus be presented an award during the event from our editorial team. Enter your products here: https://bestinshow.embedded-computing.com/shows/sps-2019 
  2. Top Things to See at SPS. Time to plan your marketing. Embedded Computing Design features our Top Things to See at SPS featuring the latest products. It will be emailed to more than 10,000 engineers the day the show opens plus it will also be featured on Facebook and Twitter. 
  3. SPS In-Booth Video. Our content team will shoot a 1-3 minute in-booth video at your booth at SPS. All videos will be featured on our home page, our Embedded Europe E-newsletter, our YouTube Channel and on social media.
  4. Blogs and content. Create content that labels you as the expert, but also keep in mind that it should aid your sales team in their sales process. Sales representatives can reference this collateral when courting prospective buyers. Blogging is always available on Embedded Computing Design at www.embedded-computing.com. We can also ghost-write a blog on your behalf as well. Submit your blog here: http://embedded-computing.com/content-submission/
  5. Submit your news. Make sure not only to post news on your own site and share it on social media, but post it on publishers’ sites as well. Some trade shows share contact information of editors attending the show and have press rooms where press releases and new product announcements can be left. You can always submit press releases to Embedded Computing Design free of charge at http://embedded-computing.com/content-submission/
  6. Time to get social. You can view everything going on at SPS on Twitter. You can follow the hashtag #sps_live to see what vendors and attendees are talking about. You can also follow https://twitter.com/embedded_comp for live coverage of the show as well.

Here are a few tips to make the most impact with your tweets and social posts:

  1. Always include #sps_live and if applicable, other hashtags such as #iiot #iot #industry40 #ai #artificialintelligence #machinelearning #ml #industrial #smartfactory
  2. Remember to include applicable images
  3. Include your booth number
  4. Announce your giveaways or contests and mention the participants’ and winners’ Twitter handles
  5. Post photos from the show or integrate live video via Facebook or Twitter live; plus all videos should be uploaded to YouTube
  6. Create your own fun hashtag and encourage attendees to use it for free swag
  7. Feature your social accounts on your booth bags, stickers and handouts
  8. Use as many social platforms as you can to post your content (Facebook, Twitter, YouTube, Instagram and LinkedIn)
  9. You should post at least 4-5 times per day to stay relevant
  10. Follow and network with others using #sps_live to expand your reach
  11. Use Twitter ads and Facebook boosted posts to extend your reach beyond your audience
  12. Start posting on social at least one week before the event and one week after the event

7. Think search engine optimization (SEO). SEO needs to be part of your equation. When we think about the engineer’s journey from gathering information to purchasing, content must be available to validate the engineer’s decision. Everything you do on your own site as well as beyond your site is incorporated into how Google ranks your pages. Thus, having links that point back to your site helps drive your SEO.

8. Keywords are key. Your sales team and field application engineers (FAEs) get lots of questions, complaints, challenges, and specific words that engineers use to search for products and technologies. Use these words in the content you produce and try to create content from an end-user perspective including industrial, IoT, industry 4.0, IIoT, security, machine learning, ai and more.

For more details, contact Steven Jameson at steven.jameson@opensysmedia.com.

To book an appointment or press briefing, contact Patrick Hopper, President of OpenSystems Media at patrick.hopper@opensysmedia.com.

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