MEDIA ALERT: ESD Alliance Continues Digital Marketing Workshop Series with OneSpin's Nicolas Athanasopoulos, Breker's Dave Kelf

September 5, 2018 ESD Alliance

WHO: The Electronic System Design Alliance (ESD Alliance), a SEMI Strategic Association Partner

WHAT: Will host Digital Marketing Workshop 2.0, “Agility, Training and Collaboration –– The three key ingredients to master digital-driven marketing and sales”

WHEN: Wednesday, October 3, from 6 p.m. until 8:30 p.m. The evening will include dinner and time for networking.

Where: Semi

673 South Milpitas Blvd.

Milpitas, Calif. 95035

Workshop leaders Nicolas Athanasopoulos, head of digital strategy for OneSpin Solutions, and Dave Kelf, chief marketing officer at Breker Verification Systems, will address three organizational shifts –– agility, training and collaboration –– necessary for mastering digitally-driven marketing and sales.

The workshop will consist of three sections:

Agility –– Applying an agile mindset to marketing

Training –– Learning about the newest digital marketing tools

Collaboration –– Putting the pieces together

The workshop is a continuation of the Digital Marketing Workshop in April on best marketing practices for an effective social media strategy presented by Athanasopoulos and Kelf. It is designed for CEOs, marketing executives, content creators or others from the semiconductor industry interested in improving their company’s content marketing strategy. The cost is $30 per person for ESD Alliance member companies, $75 per person for non-members. Seating is limited. Registration information can be found at:

About the Electronic System Design Alliance

The Electronic System Design Alliance (ESD Alliance), a SEMI Strategic Association Partner, is the central voice to communicate and promote the value of the semiconductor design ecosystem as a vital component of the global electronics industry. As an international association of companies providing goods and services throughout the semiconductor design ecosystem, it is a forum to address technical, marketing, economic and legislative issues affecting the entire industry.

Follow the ESD Alliance:


ESD Alliance Bridging the Frontier blog:

Twitter: @ESDAlliance



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