Pixelworks, TCL Communication Extend Partnership: Bringing Display Performance to New Smartphones

April 6, 2020 Perry Cohen

Pixelworks and TCL Communication announced the companies have extended its collaboration to further advance the display capabilities and performance of its smartphone lineup. The TCL 10 Pro, 10L, and 10 5G are the first phones developed under the partnership.

The partnership serves to address challenges by working on end-to-end display performance optimization that takes advantage of Pixelworks’ portfolio of advanced mobile processor and software technologies, HDR tone mapping, SDR-to-HDR conversion, high efficiency color calibration, sharpness and contrast enhancement.

Ambient light and tone adaptive display features will also be a focus of the partnership to preserve overall picture quality and clarity in all kinds of lighting environments.

Features of TCL’s 10 Pro, 10L, and 10 5G phones include:

• HDR Tone Mapping for authentic, cinematic picture quality that

exposes up to 1 billion shades of color

• Real-time SDR-to-HDR conversion to enable an HDR-like experience across virtually all

video and gaming content

• Picture Clarity Enhancements that include superior contrast and sharpness that expose

hidden details, with an adaptive display that preserves image quality with changes in

ambient light

For more information, visit www.pixelworks.com or  http://www.tcl.com/global/en.html.

About the Author

Perry Cohen

Perry Cohen, associate editor for Embedded Computing Design, is responsible for web content editing and creation in addition to podcast production. He also assists with the publication’s social media efforts which include strategic posting, follower engagement, and social media analysis. Before joining the ECD editorial team, Perry has been published on both local and national news platforms including KTAR.com (Phoenix), ArizonaSports.com (Phoenix), AZFamily.com, Cronkite News, and MLB/MiLB among others. Perry received a BA in Journalism from the Walter Cronkite School of Journalism and Mass Communications at Arizona State university. He can be reached by email at <a href="mailto:perry.cohen@opensysmedia.com">perry.cohen@opensysmedia.com</a>. Follow Perry’s work and ECD content on his twitter account @pcohen21.

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