Marketer’s Guide to Internet of Things World 2019

March 27, 2019 Embedded Computing Design

Internet of Things World, taking place May 13th – May 16th at the Santa Clara Convention Center, brings over 12,500 industry leaders and innovators together to build partnerships and provide networking opportunities.

Exhibitors at the show are planning their 2019 booth strategies, giveaways, presentations, and new product launches to drive awareness, exposure, and eventually, sales.

Here are a few tips as you prepare for Internet of Things World to drive maximum exposure and return on investment.

  1. Time to get social. You can view everything going on at Internet of Things World on Twitter. You can follow them at https://twitter.com/iotworldseries or follow the hashtag #IoTWorld to see what vendors and attendees are talking about. You can also follow https://twitter.com/embedded_comp for live coverage of the show.
  2. Top Things to See at IoT World and In-Booth Videos. Time to plan your marketing. Embedded Computing Design features our Top Things to See at Internet of Things World featuring the latest products, plus we shoot our In-Booth videos with our Content Team.  

You should plan your email campaigns pre-during and post-event as well. If you need some assistance with your marketing plans, drop us an email.

  1. Here are a few tips to make the most impact with your tweets and social posts:
  • Always include #IoTWorld and, if applicable, #IIoT #cybersecurity #industry40 #iot #connectedcar #AI #sensors
  • Remember to include applicable images
  • Include your booth number
  • Announce your giveaways or contests and mention the participants’ and winners’ Twitter handles
  • Post photos from the show or integrate live video via Facebook Live or periscope; you can also post video blogs to YouTube
  • Create your own fun hashtag and encourage attendees to use it for free swag
  • Feature your social accounts on your booth bags, stickers, and handouts
  • Use as many social platforms as you can to post your content (Facebook, Twitter, YouTube, LinkedIn)
  • You should post at least 4-5 times per day to stay relevant
  • Follow and network with others using #IoTworld to expand your reach
  • Use Twitter ads and Facebook/Instagram boosted posts to broaden your engagement beyond just your audience
  • Remember to use YouTube!
  • Start posting on social at least one week before the event and one week after the event

4. Think search engine optimization (SEO). SEO needs to be part of your equation. When we think about the engineer’s journey from gathering information to purchasing, content must be available to validate the engineer’s decision. Everything you do on your own site as well as beyond your site is incorporated into how Google ranks your pages. Thus, having links that point back to your site helps drive your SEO.

5. Keywords are key. Your sales team and field application engineers (FAEs) get lots of questions, complaints, challenges, and specific words that engineers use to search for products and technologies. Use these words in the content you produce and try to create content from an end-user perspective including “IoT,” “IIoT,” “ConnectedCar” and “AI.”

6. Blogs and content. Create content that labels you as the expert, but also keep in mind that it should aid your sales team in their sales process. Sales representatives can reference this collateral when courting prospective buyers. Blogging is always available on Embedded Computing Design at www.embedded-computing.com.  

7. Submit your news. Make sure not only to post news on your own site and share it on social, but post it on publishers’ sites as well. Some trade shows share contact information of editors attending the show and have press rooms where press releases and new product announcements can be left. You can always submit press releases to Embedded Computing Design free of charge at http://embedded-computing.com/content-submission/.

To book an appointment or press briefing, contact Patrick Hopper, President, OpenSystems Media at patrick.hopper@opensysmedia.com.

To contact our editor, Brandon Lewis, covering IoT World, brandon.lewis@opensysmedia.com.

Previous Article
Avnet Introduces Ultra96-V2 Development Board

Updated board includes new features for industrial applications and wider market reach

Next Article
Semtech and Sonova Join Forces to Create New Hearing Aid Solutions

Ultra-small, low power wireless radio frequency IC leveraging Fast LoRa modulation that supports multiple p...

How to Develop Cross-Industry IoT Interoperability

Multi-Part Series