Mergers, Acquisitions, and Free Money

October 15, 2020 Perry Cohen

It’s all about money! In this edition of the Embedded Insiders, Brandon and Rich break down some major acquisitions, like Arm’s purchase of NVIDIA, as well as AMD potentially buying Xilinx, prompted in part by all the “free money” that’s available in the wake of the COVID-19 pandemic.

Later, Jim McGregor, Principal Analyst at Tirias Research, joins the Insiders with his thoughts. He explains his belief that these moves are the result of companies trying to grow their total addressable market (TAM) by capturing share in adjacent markets, but cautions that acquiring these assets could have negative long-term effects on the industry. In part one of a two-part interview, these questions are asked in the context of the NVIDIA/Arm deal.

Finally, Calista Redmond, the CEO of RISC-V, shares her vision of the computing industry after the world’s largest IP vendor has been, at least for now, taken off the market. What does this mean for the industry in general, and RISC-V in particular.

For more insight from Jim McGregor, check out TiriasCasts podcasts at

To find out more about the risc-v summit, visit

About the Author

Perry Cohen

Perry Cohen, associate editor for Embedded Computing Design, is responsible for web content editing and creation in addition to podcast production. He also assists with the publication’s social media efforts which include strategic posting, follower engagement, and social media analysis. Before joining the ECD editorial team, Perry has been published on both local and national news platforms including (Phoenix), (Phoenix),, Cronkite News, and MLB/MiLB among others. Perry received a BA in Journalism from the Walter Cronkite School of Journalism and Mass Communications at Arizona State university. He can be reached by email at <a href=""></a>. Follow Perry’s work and ECD content on his twitter account @pcohen21.

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