Advanced Testing Needn’t Carry High-End Price Tag

July 12, 2019 Rich Nass

Rohde & Schwarz has made a name for itself in the high-end test market. Those high-end pieces of equipment come at a significant cost, at least in perception. The company is clearly ready to break that perception with its current pricing scheme. While the equipment is dubbed as “entry-level,” it looks more like “full-featured” to me.

It’s actually starting as a promotion that’s running through the end of the year, dubbed “This Changes Everything.” It lets engineers purchase all the bandwidth, channels, inputs, memory interfaces, and signal generation they may ever need, at one competitive price. They can choose from oscilloscopes, spectrum analyzers, power supplies, and power analyzers to serve everyday applications like EMI debug, power integrity, battery testing, channel power and low-speed serial.

The products included in the promotion are five oscilloscopes, the RTC1000, RTB2000, RTM3000, RTA4000, and RTH1000 Scope Rider; two spectrum analyzers, the FPC1000 and FPC1500; three power supplies, HMP4040, NGE100B, and RNGL200; and one power analyzer, the HMC8015.

Bottom line: expect the same level of quality and precision that Rohde & Schwarz has always provided. Be surprised by the price.

About the Author

Rich Nass

Richard Nass is the Executive Vice-President of OpenSystems Media. His key responsibilities include setting the direction for all aspects of OpenSystems Media’s Embedded and IoT product portfolios, including web sites, e-newsletters, print and digital magazines, and various other digital and print activities. He was instrumental in developing the company's on-line educational portal, Embedded University. Previously, Nass was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events in the U.S., Europe, and Asia. Nass has been in the engineering OEM industry for more than 25 years. In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites. Nass holds a BSEE degree from the New Jersey Institute of Technology.

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