Cloud connectivity is pretty straightforward. You contact AMS or Microsoft, or another provider. You download their tools, and you’re done. Well, maybe it’s not so simple, and that’s where the middleware provider comes in to play. Or do they, as the role of middleware can be a confusing one. To better understand where all the pieces fit, I spoke to Hugo Fiennes, CEO of Electric Imp, who happens to be a middleware provider. That’s the basis of this week’s Five Minutes with…discussion.