As the Android[] platform gains widespread adoption, it’s incumbent upon device manufacturers and network operators to find compelling and innovative new ways to differentiate one Android-based device from the other. Of course, there are the basic factors that influence the success of a handheld device such as price, functionality, ease-of-use, network carrier, and brand name recognition to name a few. But the device’s graphical user interface (GUI) also has a direct impact on its success or failure.

Unfortunately, differentiating a GUI usually requires significant engineering investment and while the Android platform does offer basic GUI functionality, the platform doesn’t go far enough to facilitate a truly unique and one-of-a-kind user experience. This paper takes a closer look at one available GUI technology that allows for the rapid creation and radical customization of a GUI in any Android-based device.