San Francisco, CA – January 29, 2009 – TechInsights today announced that Netrino, The Embedded Systems Expertssm and a leader in embedded systems training and engineering services, will hold three educational sessions at no-charge for engineers attending ESC Silicon Valley 2009 www.embedded.com/esc/sv at the McEnery Convention Center, San Jose, California March 30 – April 3. Held in the “ESC Theater” on the main conference floor, the free Netrino sessions are open to all ESC 2009 attendees and complement TechInsights’ extensive paid educational program.
Of particular interest to systems engineers specializing in the design and implementation of custom microprocessor-based electronics and related software for high-volume electronics products, the one-hour ESC Netrino training sessions cover the following topics:
Session 1: Tuesday March 31, 6:00-7:00 PM
“Adventures in Piracy: Satellite TV Hacking, Embedded Systems Security, and the Legal System”
- Insider’s view of the role that embedded systems played in the cat-and-mouse battle between one satellite TV provider and its hackers where 25,000 lawsuits hinged on embedded systems and expert witness testimony.
Session 2: Wednesday, April 1, 6:00-7:00 PM
“RTOS Mythbusters: The Top 5 Mistakes Every RTOS User Should Avoid”
- In-depth discussion of proper Real-Time Operating System implementation.
Session 3: Thursday, April 2, 11:30 AM -12:30 PM
“This Code Stinks: The Worst Embedded Code Ever Written”
- Examples of real-world bad code and a discussion of specific management, design, and/or coding practices.
“TechInsights is committed to providing meaningful educational forums for the global engineering community as evidenced by the comprehensive and relevant educational program we have designed for ESC 2009,” said David Blaza, TechInsights’ vice president of Events. “We are very excited to have Netrino on board as an ESC 2009 education partner.”
“ESC 2009 is the ideal forum for engineers to get the most up-to-date embedded systems implementation training,” said Michael Barr, Netrino’s president. “Netrino is very excited to share its embedded systems expertise with attendees by offering this series of fun and educational tutorials on the ESC show floor.”
About Netrino (www.netrino.com)
Founded in 1999 and based in Columbia, MD, Netrino provides training and engineering services related to the development of next-generation embedded systems. The company has three business units: Netrino Institute trains engineers in best practices, Netrino Consulting provides unbiased engineering guidance throughout the engineering lifecycle, and Netrino Labs assists companies with product development.
About ESC Silicon Valley (www.embedded.com/esc/sv)
Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry’s leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.
About TechInsights (www.techinsights.com)
TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the “Creators of Technology” — those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands — EE Times, TechOnline, DesignLines, and Embedded.com — monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events — the Embedded Systems Conferences and Intellectual Property Symposia –to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team — Portelligent, Sanguine Microelectronics, and Semiconductor Insights.
TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.
ESC 2009 Contact:
Felicia Hamerman
Group Marketing Director, TechInsights
516-562-5552
fhamerman@techinsights.com
Media Contact:
Lynda Kaye
Kaye Public Relations
650-799-2888
lynda@KayePR.com
Netrino Contact:
Barbara Stewart
Patterson & Associates
480-488-6909
barbara@patterson.com
