With much shorter life cycles, the digital consumer industry is turning to platform-based design to be more agile in the changing market environment. The changes must be supported by tools and methodologies that scale to the new demands. Hardware and software development must evolve from the conventional approach to a concurrent engineering approach. In addition, the methodologies and tools must scale across the IP, semiconductor, and device companies supply chain. Marc provides an overview of platform-driven Electronic System-Level (ESL) design as an enterprise enabler for platform customization.