Istanbul – May 17, 2007 – Today, Mobinex has declared the public availability of it's Smartface Designer, a software package which is used for creating On-Device Portals (ODPs) and interactive mobile applications easily.

On-Device Portals are new breed of intelligent mobile client applications, which provide superior usability and user experience compared to browser based solutions. With Smartface Designer, mobile operators, content and service providers will able to create and publish their own branded On-Device Portal applications just within hours.

Smartface Designer enables Wireless providers to publish ODP applications such as mobile content stores, media catalogs and interactive mobile portals for mass-market mobile devices. Mobile providers will benefit from simplicity and rapid life-cycle for publishing ODPs. Smartface Designer helps non-technical people to deploy ODPs with codeless design, drag-and-drop authoring, integrated device simulation and ready to use user interface components. Smartface powered ODPs increase mobile revenues of wireless provides while they deliver marketing value for brands.

“As leading media companies and mobile service providers are exploring the opportunities in 'on-device space' , we are providing an easy to deploy solution to help them thrive" said Murat Bahar, Co-founder and VP of Marketing at Mobinex.

Smartface Designer is a key component of Smartface Platform, which enables mobile providers to publish, deploy and manage on-device portals. Mobinex also offers Smartface Platform managed services, which help wireless providers to benefit from Smartface Platform as a hosted solution.

In order to see the features and benefits of the Smartface Designer, download it from www.mobinex.biz/download