Hauppauge, NY, May 19, 2009 – SMSC (NASDAQ: SMSC), a leading semiconductor company that provides Smart Mixed-Signal Connectivity™ solutions, today announced that its Media Oriented Systems Transport (MOST®) networking technology, has been selected as part of the infotainment system for the new Hyundai EQUUS. Adoption of the technology in this new luxury sedan follows the incorporation of MOST in Hyundai’s Genesis sedan and the Kia Mohave, which were announced last year.
The Hyundai EQUUS is the latest vehicle in Hyundai’s lineup that uses MOST to provide a full-featured driver information system. The EQUUS is currently the top of the line Hyundai Model available in South Korea and includes many other advanced technologies, such as Vehicle Stability Management, a Lane Departure Warning System and an Adaptive Front Lighting System.
"The continued rollout of MOST by the Hyundai Motor Company demonstrates its commitment to the technology and is raising the profile of MOST in Asia,” said Dr. Christian Thiel, Vice President and General Manager of SMSC's Automotive Information Systems product line. “The flexible and efficient architecture enabled by MOST not only benefits individual car models, but also helps car makers develop complete infotainment platforms that can be easily adapted across their vehicle lines and markets, without having to undertake a whole new development program each time.”
The adoption of MOST at a car maker typically begins with a single car model and quickly expands to multiple platforms. Its distributed architecture simplifies adding or removing functions as needed for various market segments. MOST provides the means to distribute multimedia entertainment functions among the various control devices around the car. For example, navigation functions, mobile telephone and CD changer options can be easily added or deleted without major changes to the system architecture. A central control and user interface system can communicate with all audio and Video sources and can simplify the interactions of the driver with the feature-rich entertainment system.
About SMSC’s Automotive Product Line:
SMSC’s Automotive Information Systems is a supplier of TrueAuto™ infotainment and information networking semiconductor solutions to major automakers, including Audi, BMW, Daimler, Hyundai/Kia, Jaguar, Land Rover, Porsche, Toyota and Volvo. SMSC is a founding member of the MOST Cooperation, a cooperative of automakers, automotive systems architects and manufacturers and key components suppliers working to extend and refine the MOST® standard for the evolving requirements of automotive multimedia networking. Additional information is available at www.smsc-ais.com.
About Hyundai Motor Co.
Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor sold approximately 2.8 million vehicles globally in 2008. Hyundai vehicles, which range from small cars to top-end luxury sedans to commercial vehicles, are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor and its products are available at www.hyundai.com.
About SMSC:
Many of the world’s most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC’s application focus targets key vertical markets including consumer electronics, automotive, PC and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal embedded controllers, non-PCI Ethernet, ARCNET, MOST® and Hi-Speed USB.
