WHO: Nicolas Athanasopoulos, head of digital strategy for OneSpin® Solutions, provider of innovative formal verification solutions for highly reliable, digital integrated circuits (ICs)
WHAT: Will headline a Digital Marketing Workshop hosted by the Electronic System Design Alliance (ESD Alliance), a growing international association of companies providing goods and services throughout the semiconductor design ecosystem.
Athanasopoulos will outline best marketing practices for an effective social media strategy and present ways to implement a web-based content and lead-nurturing plan with cost-effective and proven content-based digital marketing techniques.
The workshop will consist of four sections:
1. Introduction –– Tech marketing in the digital age
2. Inbound –– A strategic model for digital marketing
3. Digital Marketing –– Tactics that fit the semiconductor industry
4. A Digital Marketing Case Study
WHEN: Thursday, April 26, beginning with breakfast at 7:30 a.m. The Digital Marketing Workshop will run from 8:30 a.m. until 12:30 p.m.
Milpitas, Calif. 95035
The workshop is designed for CEOs, marketing executives, content creators or anyone else from within the semiconductor industry interested in implementing or improving their company’s content marketing strategy. The cost is $30 person for ESD Alliance member companies, $75 per person for non-members. Seating is limited. Registration information can be found at: bit.ly/2pvDqlL
About OneSpin Solutions
OneSpin Solutions has emerged as a leader in formal verification through a range of advanced electronic design automation (EDA) solutions for digital integrated circuits. Headquartered in Munich, Germany, OneSpin is passionate about enabling users to address design challenges in areas where reliability really counts: safety-critical verification, SystemC/C++ high-level synthesis (HLS) code analysis and FPGA equivalence checking. OneSpin’s advanced formal verification platform and dedication to getting it right the first time have fueled dramatic growth over the past five years as the company forges partnerships with leading electronics suppliers to pursue design perfection. OneSpin: Making Electronics Reliable.