WHO: The Electronic System Design Alliance (ESD Alliance), a growing international association of companies providing goods and services throughout the semiconductor design ecosystem
WHAT: Will host a Digital Marketing Workshop with executives from member companies OneSpin Solutions and Breker Verification Systems presenting best marketing practices for an effective social media strategy. Nicolas Athanasopoulos, OneSpin’s head of digital strategy, and Dave Kelf, chief marketing officer at Breker, will present ways to implement a web-based content and lead-nurturing plan with cost-effective and proven digital marketing techniques.
The workshop will consist of four sections:
1. Introduction –– Tech marketing in the digital age
2. Inbound –– A strategic model for digital marketing
3. Digital Marketing –– Tactics that fit the semiconductor industry
4. A Digital Marketing Case Study
WHEN: Thursday, April 26, beginning with breakfast at 7:30 a.m. The Digital Marketing Workshop will run from 8:30 a.m. until 12:30 p.m.
673 South Milpitas Blvd
Milpitas, Calif. 95035
The workshop is designed for CEOs, marketing executives, content creators or anyone else from within the semiconductor industry interested in implementing or improving their company’s content marketing strategy. The cost is $30 person for ESD Alliance member companies, $75 per person for non-members. Seating is limited. Registration information can be found at: bit.ly/2pvDqlL
About the Electronic System Design Alliance
The Electronic System Design (ESD) Alliance, an international association of companies providing goods and services throughout the semiconductor design ecosystem, is a forum to address technical, marketing, economic and legislative issues affecting the entire industry. It acts as the central voice to communicate and promote the value of the semiconductor design industry as a vital component of the global electronics industry.
Follow the ESD Alliance:
ESD Alliance Bridging the Frontier blog: bit.ly/2oJUVzl