A flexible hybrid database at work in the reference design of an electronic programming guide provides a cost-effective way to find and retrieve content from a multimedia device.
Or consider a DBMS that provides both navigational and SQL APIs. While not ideal for real-time EPG processing, SQL can be fast and useful to generate ad hoc database queries and reports. And some SQL interfaces also map to the ODBC standard for interoperability, permitting data sharing between the EPG and a range of external systems.
In-memory and/or hybrid data storage
Portability and reduced risk
Using a commercial off-the-shelf DBMS in MOD Systems’ reference design “removed risks and unknowns inherent in custom-written code, shortening development time and proving the cost-effectiveness of this COTS solution,” remarked Todd Duffin, the company’s technical program manager. The approach is also expected to provide consumers with faster access to programming information when they bring home movies and lower manufacturers’ costs in producing devices that will play the content. These advantages all bode well for the success of MOD Systems’ retail distribution system.
Ted Kenney, director of marketing for McObject (Issaquah, Washington), has a solid technical background with more than 12 years in the embedded systems, database, and enterprise software market segments. He has launched numerous products in the United States and international markets, and is a veteran of software, media, and restaurant industry start-ups. Ted holds a BA from Columbia University and an MBA from the University of California at Berkeley.
McObject
425-888-8505
www.mcobject.com
