Five Minutes with?Tony King-Smith, Executive Vice President, Imagination Technologies
May 20, 2015
Video
Embedded Computing Design
×
Five Minutes with…Tony King-Smith, Executive Vice President, Imagination Technologies
Imagination offers solutions to lots of partners that could be viewed as competitive. Is that potentially a problem for an IP company? Maybe yes and may no, depending on how it handled, and Tony King-Smith, executive vice president at Imagination Technologies explained how his company walks the tightrope to remain agnostic.
Secondly, I asked Tony why the MIPS architecture, which operates in a similar fashion to the ARM architecture, hasn't gained the same spotlight as ARM. He explained that it actually is an apples-to-apples discussion, and he is pushing MIPS to be the leader in the application spaces where it makes the most sense.
Finally, what's the difference between working for a Japanese company verses a British company? Everything.
Previous Video
Five Minutes With… Jim Carroll, CTO, Mobica
Mobica is involved with testing mobile platforms. I asked Jim what a designer's biggest challenge would be ...
Next Video
Five Minutes with…Nikolaos (Nic) Papadopoulos, President, u-blox America
They are a company known for its positioning technology. The question asked (and answered) is, what's the f...
var Hubs = window.Hubs || {}; Hubs.recommendation = {"enabled":true,"isRecommendationFound":null,"id":46698,"isInternalRule":false,"isAiRule":true,"recommendationAiContent":"all_streams","recommendationAiStreams":[],"source_collection_id":0,"template":{"max_items_to_display":8,"max_item_age":365,"enable_panel":0,"panel_top_auto":1,"panel_top_pixels":20,"panel_delay":0,"override_next":1,"label_recommended":"Recommended","hide_publish_date":0}};
×
// Called when a Parent Window of an Embedded IFrame has Initial Load Data function g_iFrameLoadDataCallback(loadData) { $('window').trigger('loadData', [loadData]); }
// Called when a Parent Window of an Embedded IFrame is Scrolled function g_iFrameScrollCallback(scrollTop, offsetTop, viewportX, viewportY) { $('window').trigger('scroll', [scrollTop, offsetTop, viewportX, viewportY]); }
'search' : { 'enabled' : true, 'labels' : { 'home' : 'Home', 'videos' : 'Videos', 'blogs' : 'Articles & Blogs', 'docs' : 'White Papers & Publications', 'social' : 'Social', 'recent' : 'Recent Searches', 'noItems' : 'No Items Found', 'noItemsStream' : 'No Items Found in this Stream', 'seeMore' : 'See more', 'searchEntireHub' : 'Search the rest of the Hub', 'searchAllContent': 'All Content', 'searchPlaceholder':'Search' }, 'maxRecents' : 5 },
'isMobile' : false, 'isEmbedded' : false, 'isEmbeddedTile' : false,
'labOptions' : {"topMenu":false,"permHeader":true,"noHeader":true,"hideBanner":false,"highlightFirst":false,"stickyFooter":true,"flipbookBreakOut":false,"linkBreakOut":false,"loadByButton":false,"navAlwaysTop":true}, 'embedOptions' : {"hideHeader":false,"hideBanner":false,"hideFooter":false,"hidePrimaryNav":false,"hideSecondaryNav":false,"linkBreakOut":false,"revealBehaviour":"fade"}, 'knownUser' : {"Mailchimp":0,"Hubspot":0,"Eloqua":0,"Marketo":0,"Pardot":0,"Acton":0}, 'eloquaFirstPartyCookies' : 0, 'mapIntegrations' : ["Marketo"], 'integrationsToTrackViews' : ["Marketo"], 'disableUfMetrics' : false, 'pageType' : Hubs.PAGE_TYPE_ITEM, 'bombora' : true, 'analyticsCodes' : ['UA-91807-34'], 'enableDebugger' : false, 'itemPreviewButtonLabel': 'Continue Reading...', 'externalApiUrl': 'https://v2.api.uberflip.com', 'isPreventAnalyticsCollectionEnabled': false, 'privacyGroups': [], });
/* Get uuid - used to pass back to bombora as our main identifier of this visitor */ window.getBomboraUuid = function() { return ''; };
/* Get page id - used to pass back to bombora as the item being viewed */ window.getBomboraUrlId = function(){ var env = 'production'; var $infoDiv = $('#page-type-identifier'); var item = { type : $infoDiv.attr('data-page-type'), collectionId : $infoDiv.attr('data-collection-id'), id : $infoDiv.attr('data-item-id') };
if(item.type === 'PAGE_TYPE_HUB'){ return env + '||' + Hubs.Config.hubId; } else if(item.type === 'PAGE_TYPE_COLLECTION'){ return env + '||' + Hubs.Config.hubId + '||' + item.collectionId; } else if(item.type === 'PAGE_TYPE_ITEM'){ return env + '||' + Hubs.Config.hubId + '||' + item.collectionId + '||' + item.id; } };
// Bombora tracking script (function (w,d,t) { _ml = w._ml || {}; _ml.eid = '52079'; // Uberflip ID -- DO NOT CHANGE _ml.fp = w.getBomboraUuid(); _ml.cid = w.getBomboraUrlId(); _ml.informer = { callback: function () { //call back when profile is loaded //data is loaded in _ml.us }, enable: true }; var s, cd, tag; s = d.getElementsByTagName(t)[0]; cd = new Date(); tag = d.createElement(t); tag.async = 1; tag.src = 'https://ml314.com/tag.aspx?' + cd.getDate() + cd.getMonth(); s.parentNode.insertBefore(tag, s); })(window,document,'script');
})(document,"script","munchkin",300000); } loadMarketoTracking();
function appendDCLink(){ $('.cta').each(function( i ){ var dataCtaId = $(this).attr('data-cta-id'); //Find CTA ID for targeting if (dataCtaId == '306999'){ //the ID of the Link CTA you're targeting var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/r/renesas/ra-mcus"; //the redirect on the link you're setting up var concatLink = ctaLink + "?" + dcLink; //concatenation of DC link tracking code and redirection code $(this).find('a').attr('href', concatLink); //append to href of appropriate CTA } else if (dataCtaId == '332336') { // DigiKey August 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/t/toshiba-semi-and-storage/low-power-discrete-semiconductors-for-the-iot"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } else if (dataCtaId == '338033') { // DigiKey September 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/s/sitime/oscillator-selection#osc-type%7CTabs1"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } else if (dataCtaId == '342073') { // DigiKey Oct 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/x/xilinx/zynq-ultrascale-mpsoc-zcu102-evaluation-kit"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } }); }
/* Replace "Learn More" with "Read white paper" only one white paper stream */ function replaceText(selector, text, newText, flags) { var matcher = new RegExp(text, flags); $(selector).each(function () { var $this = $(this); if (!$this.children().length) $this.text($this.text().replace(matcher, newText)); }); }
function sponsoredTiles() { $('li[data-tags*="sponsored"]').addClass('sponsored'); $('.tile.sponsored').each(function(){ var $this = $(this); if($(this).find('.sponsored-label').lengthSponsored'); } }); }
function webcastTiles() { $('li[data-source-stream-id="773047"].tile').addClass('webcast'); $('.tile.webcast').each(function(){ var $this = $(this); if($(this).find('.webcast-label').lengthWebcast'); } }); }
function bloatedTiles() { $('.tile.with-img').each(function(){ var $this = $(this); if(($(this).find('h3.h3like').height()+$(this).find('h4').height())>132) { $(this).addClass('bloated'); } }); }
//data-source-stream-id="424317" function replaceAllText() { replaceText('.tile.single[data-source-stream-id="738160"]>a.view', 'Read Article', 'Read news story', 'g'); //data-source-stream-id="738160" replaceText('.stream-424317 .tile.single>a.view', 'Read Article', 'Read white paper', 'g'); replaceText('.tile.stream-613287>a.view, .tile[data-source-stream-id="613287"]>a.view', 'Read Article', 'Listen to Podcast'); replaceText('.tile.sponsored>a.view', 'Read Article', 'Learn More', 'g'); replaceText('.tile.stream-773047>a.view', 'Read Article', 'Register for Webcast', 'g'); replaceText('.tile.stream-7405615>a.view', 'Read Article', 'REGISTER', 'g'); }
$('html').ajaxStop(replaceAllText);
function onLoadOrChange($this){ sponsoredTiles(); webcastTiles(); bloatedTiles(); appendDCLink();
if($('meta[name="title"][content^="Sponsored:"]').length>0) { $('.level-three').first().addClass('sponsored'); } else if(typeof $this.currentItemTags == 'string' && $this.currentItemTags.length > 0 && $this.currentItemTags.indexOf('sponsored') > -1) { $('.level-three').first().addClass('sponsored'); } $('.level-three.sponsored').prepend('
if(typeof $this.currentItemTags == 'string' && $this.currentItemTags.length > 0 && $this.currentItemTags.indexOf('slide show') > -1) { $.getScript( 'http://cloud2.opensystemsmedia.com/share/JS/jquery-ui-1.12.1-uniqueId.min.js').done(function(){ $.getScript( 'http://cloud2.opensystemsmedia.com/share/JS/waypoints.min.js').done(function(){ var waypoints = $('.entry h2').uniqueId().waypoint({ handler: function(direction) { console.log(this.id+' (h2 hit)'); ga('send', 'pageview', window.location.pathname + '#slide'+this.id); } }) }); }); }
if(Hubs.appInstance.itemType != 'uberflip' && $('.entry iframe[src*="soundcloud"]').length 0 && $('meta[itemprop="image"]').attr('content').length > 11) { //$('.level-three .entry-wrapper').prepend('
for(i = 1; i li[data-collection-id="321558"] a').each(function(){ var text = $(this).text().split(' '); if(text.length '+text[1]+''; $(this).html( text.join(' ') ); }); } $(document).ready(replaceAllText); }
// GDPR stuff function showEUFields(ctaId, selectorType) { let $OSMOptInSpan = $('[data-cta-id=' + ctaId + '][data-mapping="insightTechOptIn"] + span'), $OSMOptIn = $('[data-cta-id=' + ctaId + '][data-mapping="insightTechOptIn"]'), $GDPROptInSpan = $('[data-cta-id=' + ctaId + '][data-mapping="Europe_OptIn__c"] + span'), $GDPROptIn = $('[data-cta-id=' + ctaId + '][data-mapping="Europe_OptIn__c"]'), $countrySelector = $('[data-cta-id=' + ctaId + '][data-mapping="country"]'), $labelOnlyText = $('.label-only-text');
// Only if UL WhitePaper CTA (for now) if(ctaId === 272928) { // console.log('Not in beside CTA');
// First, hide all the EU fields... $OSMOptInSpan.hide(); $OSMOptIn.hide(); // EU Intel opt-in (check)
$GDPROptInSpan.hide(); $GDPROptIn.hide(); // EU partner opt-in (check)
$labelOnlyText.html('By submitting this form, I agree to receive periodic emails from UL LLC (UL) containing best practices, education, industry research, news, updates and promotions related to UL’s products and services. I understand that I can unsubscribe at any time and agree to UL’s Online Policies.');
$countrySelector.addClass('thisone');
$(document).on('change', '.thisone', function() {
var selectedCountry = $(this).val();
if(selectedCountry !== 'United States') { // *** In EU ***
// Change subscribe label to be EU-specific $GDPROptInSpan.html("I agree to receive periodic emails from UL LLC (UL) containing best practices, education, industry research, news, updates and promotions related to UL’s products and services. I understand that I can unsubscribe at any time and agree to UL’s Online Policies."); // EU Subscribe to Partner (check)
// Change general disclaimer to EU version $labelOnlyText.html('');
// Show GDPR-specific fields $OSMOptInSpan.show(); $OSMOptIn.show(); // EU Intel opt-in (check)
$GDPROptInSpan.show(); $GDPROptIn.show(); // EU partner opt-in (check)
// console.log("In EU: " + selectedCountry); } else { // *** Not in EU ***
// Hide GDPR-specific fields $OSMOptInSpan.hide(); $OSMOptIn.hide(); // EU Intel opt-in (check)
$GDPROptInSpan.hide(); $GDPROptIn.hide(); // EU partner opt-in (check)
// Change general disclaimer to non-EU version $labelOnlyText.html('By submitting this form, I agree to receive periodic emails from UL LLC (UL) containing best practices, education, industry research, news, updates and promotions related to UL’s products and services. I understand that I can unsubscribe at any time and agree to UL’s Online Policies.');
// console.log("Not in EU: " + selectedCountry); } }); } }
Hubs.onLoad = function(){ onLoadOrChange(this); $('.nav-toggle').addClass('wide').append('
Hubs.onPageChange = function(){ onLoadOrChange(this); dataLayer.push({'event': 'page_change'}); }
Hubs.onResize = function() { dataLayer.push({'event': 'page_resize'}); }
Hubs.onItemsLoaded = function(){ sponsoredTiles(); bloatedTiles(); dataLayer.push({'event': 'items_loaded'}); console.log('Items loaded, page '+(this.collectionState[Object.keys(this.collectionState)[0]].page+1)); ga('send', 'pageview', window.location.pathname + '#page'+(this.collectionState[Object.keys(this.collectionState)[0]].page+1)); }
Hubs.onCtaActivate = function(ctaId){ var selectorType, hasListingPage = $body.hasClass('listing-page'), hasHubPage = $body.hasClass('hub-page');
if (hasListingPage === true || hasHubPage === true){ selectorType="li" } else if (hasListingPage === true){ selectorType = "div"; }
showEUFields(ctaId, selectorType);
if(ctaId !== 148493 || ctaId !== 272928) { $('[data-cta-id=' + ctaId + '][data-mapping="Europe_OptIn__c"] + span').html("I want to receive emails about webinars, white papers or products and offers from OpenSystems Media & partners."); }
if(ctaId === 213420) { $('[data-cta-id=' + ctaId + '][data-mapping="ibmemployees"]').prop( "checked", true ); $('[data-cta-id=' + ctaId + '][data-mapping="iBMoptinemail"]').prop( "checked", true ); $('[data-cta-id=' + ctaId + '][data-mapping="iBMoptinphone"]').prop( "checked", true ); $('[data-cta-id=' + ctaId + '][data-mapping="iBMoptinpost"]').prop( "checked", true ); } }
$(document).scroll(function() { if($(document).scrollTop() > 320) { $('.left-nav').removeClass('blocked-by-hero'); } else { $('.left-nav').addClass('blocked-by-hero'); } });
const $body = $('body');
const eu_countries = [ "Austria", "Italy", "Belgium", "Latvia", "Bulgaria", "Lithuania", "Croatia", "Luxembourg", "Cyprus", "Malta", "Czech Republic", "Netherlands", "Denmark", "Poland", "Estonia", "Portugal", "Finland", "Romania", "France", "Slovakia", "Germany", "Slovenia", "Greece", "Spain", "Hungary", "Sweden", "Ireland", "United Kingdom" ];
var disqus_shortname = 'embedded'; var disqus_identifier = '292843308'; var disqus_url = 'https://www.embedded-computing.com/youtube-videos-embedded/five-minutes-with-tony-king-smith-executive-vice-president-imagination-technologies';
var disqus_config = function () { this.page.url = disqus_url; this.page.identifier = disqus_identifier; };
(function() { var d = document, s = d.createElement('script');
s.src = '//' + disqus_shortname + '.disqus.com/embed.js';
s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })();