embedded world 2017: Marketer’s guide to embedded world

March 1, 2017 Patrick Hopper, Publisher

embedded world is the embedded industry’s largest global event. Each year more than 30,000 engineers converge on Nuremberg, Germany to see the latest advancements in the Internet of Things (IoT), automotive, medical, industrial, and security applications.

This year’s event takes place March 14-16, and looks to exceed expectations. Over 930 exhibitors are planning their 2017 embedded world booth strategies, giveaways, presentations, and new product launches to drive awareness, exposure, and eventually, sales.

Here are a few tips as you prepare for embedded world to drive maximum exposure and return on investment.

  1. Time to get social. You can view everything going on at embedded world on Twitter. You can follow embedded world at www.twitter.com/embedded_world or follow the hashtag #ew17 to see what vendors and attendees are talking about. Here are a few tips to make the most impact with your tweets and social posts:
  • Always include #ew17
  • Remember to include applicable images
  • Include your booth number
  • Announce your giveaways or contests and mention the participants’ and winners’ Twitter handles
  • Post photos from the show or integrate live video via Facebook live or periscope; you can also post video blogs to YouTube
  • Create your own fun hashtag and encourage attendees to use to use it for free swag
  • Feature your social accounts on your booth bags, stickers, and handouts
  • Use as many social platforms as you can to post your content (Facebook, Twitter, LinkedIn, Google+)
  • Think search engine optimization (SEO). SEO needs to be part of your equation. When we think about the engineer’s journey from gathering information to purchasing, content must be available to validate the engineer’s decision. Everything you do on your own site as well as beyond your site is incorporated into how Google ranks your pages. Thus, having links that point back to your site helps drive your SEO.
  • Keywords are key. Your sales team and field application engineers (FAEs) get lots of questions, complaints, challenges, and specific words that engineers use to search for products and technologies. Use these words in the content you produce and try to create content from an end-user perspective.
  • Blogs and content. Create content that labels you as the expert, but also keep in mind that it should aid your sales team in their sales process. Sales representatives can reference this collateral when courting prospective buyers. Blogging is always available on Embedded Computing Design at www.embedded-computing.com/blog. Blogging instructions can be found at http://share.opsy.st/57f797cf1de96-Blogging.Embedded.IoT.Instructions.pdf
  • Submit your news. Make sure not only to post news on your own site and share it on social, but post it on publisher’s sites as well. Some tradeshows share contact information of editors attending the show and have press room’s where press releases and new product announcements can be left. You can always submit press releases to Embedded Computing Design free of charge at www.opensystemsmedia.com/submit.
  • So get ready, plan your marketing and PR, and on Saint Patrick’s Day (the day after embedded world) hoist a pils to success.

    To book an appointment or press briefing, contact Patrick Hopper, Publisher, OpenSystems Media at phopper@opensystemsmedia.com, or visit embedded world booth Hall 2, 630.

     

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