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February 4

Yes, that was real

in Trendsby Don Dingee @ 2:59 pm

Super Bowl commercials often blur the lines between fantasy and reality, but we got an interesting press release from our friends at NTS about the Ford F150 commercial - it was filmed at their Santa Clarita, CA facility.

According to NTS:

In preparation for the filming, the already impressive centrifuge test area received a makeover which included excavating ten feet below the centrifuge base in order to accommodate the length of the truck hanging vertically from its front tow hooks. To see how this exciting commercial was filmed, watch the centrifuge commercial “making of” video on the F150 Behind the Scenes page on the Ford Vehicles website.

Preliminary load tests were conducted on the front bumper assembly to ensure the performance and safety of the vehicle during its spin on the centrifuge. During acceleration, the front tow hooks of the truck supported its entire weight of 5,300 pounds, as well as approximately 20,800 pounds of additional load due to the centrifugal force.

Now that’s a Unit Under Test.

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